EveFit Visual Brand
Case Study
Project Scope:
Video Production
Photography
EveFit
Challenge:
Create and establish a visual look to match the progressive, inclusive, upbeat women-only gym through brand awareness and visibility.
Outcome:
All-encompassing headshots and photography for a new marketing campaign, as well as a series of promo, explainer, and training videos positioning EveFit as the premiere women-only fitness studio that caters to empowered women seeking to find a community. This led to a successful brand launch and opened the door to reconnect with EveFit to create and produce a content marketing strategy consisting of testimonials to push through their social media platforms.
Strategy
Creative Director Andy Cat spoke with the team at EveFit to develop the visual look of the brand for their grand opening. Through this process they uncovered the needs of their business and customers, which served as the parameters for creative decisions.
It was important that EveFit’s messaging be an inclusive place for all women of any background. It needed to pull away from the clinical condition of the traditional gym, and promote a community of women fostering mutual self-improvement.
Production
Andy visited their studio in Orland Park to film their promo over two days of shooting. Shooting in an environment in which subjects are unfamiliar with professional cameras presented the challenge of getting the fitness team to feel comfortable. This was overcome in the process through building rapport with the team and putting them at ease.
Follow-up
After the success of their launch, the follow-up plan was to create a series of testimonials from current gym members. In order to optimize engagement, the plan was to incorporate motion graphics to make the testimonial enticing and legible in order to capitalize on the foot traffic at its location. It needed clear messaging without audio, for Facebook and storefront projection.
